About White Foxx

White Foxx was founded in 2025 by brothers Parth Basida (Founder) and Kishan Basida (CEO) with a clear purpose to build a luxury Extrait de Parfum brand that applies genuine standards to every decision ingredients, concentration, composition, and performance and delivers the result to fragrance lovers across India who have been underserved for too long.

The Indian fragrance market had a problem that very few brands were willing to address honestly. Mass-market options were priced accessibly but formulated to perform in conditions that had nothing to do with Indian heat or Indian skin. Premium imports carried a foreign price premium and distribution gaps that made consistent access difficult. The gap between what serious fragrance lovers deserved and what was actually available to them was wide and it was not closing on its own.

White Foxx was the answer Parth and Kishan built to that specific problem. Not a compromise, not a cheaper approximation of something better a brand designed from its first decision around the standard that Indian fragrance lovers deserve, manufactured by Gravity Enterprise and available pan-India to anyone ready for it.

Why Every White Foxx Fragrance Is an Extrait de Parfum

The choice to formulate exclusively at Extrait de Parfum concentration was the most important decision White Foxx made, and it was made before anything else.

Extrait de Parfum is the highest classification in fine perfumery 40 percent fragrance oil and above, compared to 8 to 15 percent in Eau de Toilette and Eau de Parfum formulations. In moderate climates, this difference is significant. In the conditions that most people wearing White Foxx fragrances will actually encounter temperatures above 35°C, high humidity, long days between a morning commute and a late evening it is the difference between a fragrance that performs and one that does not.

Heat accelerates evaporation. Lower-concentration fragrances, however well composed, simply do not have enough fragrance oil present on the skin to maintain projection through a demanding Indian day. They fade sometimes within two or three hours of real outdoor wear not because of any failure in the composition, but because the concentration was never designed to cope with the conditions.

Extrait de Parfum solves this at the formulation level rather than asking the wearer to compensate with extra sprays or frequent reapplication. With a higher ratio of fragrance oil anchored on the skin, projection is maintained consistently. Base notes the part of a fragrance that determines how long it actually lasts have time to fully develop and settle, which is why White Foxx fragrances become more interesting over hours rather than simply fading. This is the correct answer to the Indian performance problem, and it is why no fragrance in this collection will ever be formulated at a lower concentration.

The Ingredient Standard

Concentration determines how long a fragrance lasts. Ingredients determine whether it is worth lasting.

Every material used in a White Foxx fragrance is chosen because it is the best available option for what that composition requires not because it is the most economical, the most readily available, or the safest choice from a margin perspective. This standard is applied consistently across the entire range, from opening notes to base, and it does not move based on what would be easier.

The premium base notes used throughout the collection agarwood oud, amber, Tahitian vetiver, sandalwood, cashmere wood, Madagascar vanilla are not simply high-quality materials in the abstract sense. They are specifically among the most heat-stable fragrance ingredients in perfumery. They deepen and project naturally as temperature rises rather than evaporating through it. The ingredient standard and the performance standard are therefore the same decision, arrived at through the same logic: use what is best, because what is best also happens to work best in the conditions the people wearing these fragrances actually live in.

The result is a collection where the fragrances smell like what they are complex, natural, and genuinely evolving on skin rather than what a synthetic approximation of those ingredients would suggest. That difference is immediately detectable to anyone who wears White Foxx consistently, and it is the reason customers return.

A Precise Definition of Luxury

Luxury is one of the most freely applied and least meaningful words in the fragrance industry. It appears on packaging that contains synthetic compositions at low concentrations, on marketing copy designed to create aspiration without delivering substance, and on price tags that reflect heritage branding rather than ingredient quality. For the person trying to make an informed choice, it has become almost useless as a signal.

White Foxx applies a more specific definition. A luxury fragrance earns the description when it delivers something a non-luxury fragrance genuinely cannot: ingredients that change how a composition behaves on skin, a concentration that maintains performance across real conditions, and a depth of composition that develops and rewards the wearer across the full arc of the day. By this standard, luxury is not a category or a price bracket. It is a threshold one that a fragrance either clears or does not.

Every decision made at White Foxx exists in service of clearing that threshold. The Extrait de Parfum concentration. The sourcing of specific premium materials. The compositions built to evolve over time rather than deliver a single flat impression and then disappear. These are not aspirational choices they are the minimum standard for what White Foxx considers acceptable to put its name on.

What White Foxx Stands For

Parth and Kishan Basida built White Foxx around fragrances they would choose to wear themselves which means the standard is personal before it is commercial. It does not shift based on what is cheaper to produce or easier to market. It remains fixed at what genuinely qualifies as Extrait de Parfum luxury, applied by people who understand the difference between that and what is simply sold as luxury.

White Foxx exists for the fragrance lover who has always known the difference too who has been disappointed enough times by things that smelled extraordinary in the first thirty seconds and ordinary by noon, and who is ready for something built to a standard that does not make that compromise. The collection is available now, shipped across the country, and crafted to perform from the first spray to the last.

That is what White Foxx is. That is what it will remain.